Thursday, July 19, 2012

Sex sells in Olympic sports

Athletes make millions from endorsements.   Often times, athletes are physically attractive people who make great publicity shoots and sell products. Track stars Lolo Jones, 29, Allyson Felix, 26, soccer player Alex Morgan, 22, and swimmer Natalie Coughlin, 29, are natural television stars with camera-friendly good looks and slim, muscular figures.

 Have you seen the Tyson Gay Gillette shaving products display in your local Walmart?

 The lastest 'hottie gone viral' is Michelle Jenneke, world junior champion hurdler. Just turn off the shitty music and watch her warmup routine in this video. I can see the endorsements rolling in.

 You don't see many female shot putters getting these major endorsement deals. Can you name any female US Champion weight lifters or throwers?

Case in point. The highest rated weight lifter in the US is 5' 11", 275 lb. Sarah Robles ... and she lives in poverty, taking money from her coach and getting public assistance for food while other athletes sign million dollar deals.

 Not fair.


 It's a commentary on our culture.

 Who would you pick to sell your product? Lolo or Sarah?




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2 comments:

  1. AnonymousJuly 19, 2012 at 6:25 PM

    poignant. ..j

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